You Mama-Have Profound Influence In The Fashion Industry

You Mama-Have Profound Influence In The Fashion Industry!
Linda Potgieter


Did you know that 45-year-olds alone across the globe spend $750 billion on fashion and textiles per year, in what is a $2.3 trillion industry?!

WOW! That tells me about the INFLUENCE I have as a 45-year-old woman in the world of Fast Fashion in 2017.

Imagine if all the 30 to 45-year-olds got together (let’s just pretend for a minute that could happen over some good coffee!) and decided to stop shopping for just ONE MONTH…think about that!!! We would drastically affect the fashion industry, we would turn all management reports upside down, we would halt every buyer’s next decision on the spot!

But as much as that jolly java meeting won’t happen, I want to ask you to stop and consider your influence for a minute, here’s what that might look like…

You Mama-Have Profound Influence In The Fashion Industry

it might be a smaller scale, but we know not to despise small beginnings, right?  Maybe we can’t halt crazy consumerism overnight, but we CAN make a personal choice to become smart shoppers, faithful shoppers, stylish shoppers who influence the people around us – starting with our own children.

If you’re still shopping and saying “I have nothing to wear”if you hate shopping or you are a self-confessed (or closet!) shopaholic, this is the community for you! We are serious about being faithful with our money and our time, not just for personal reasons, not just to teach our kids well, but also to take a stand on this green earth and step out of FAST FASHION and become part of SLOW FASHION. Slow Fashion is a very important movement that at the heart of fashion. It aims to produce good quality clothing that supports fair wages and good labor practices, at the same time meeting your personal needs for your wardrobe. Think about that: no sweatshops, no human trafficking or forced labor, no collapsing of buildings full of Moms and young workers.

This is how we SHOULD be thinking! We will one day be held accountable for EVERY SINGLE DECISION we make on this earth. That includes our shopping habits.

So what now? What can you do? It simply means that you:

  1. Accept that you influence in the fashion industry,
  2. Understand that collectively we can move mountains with a generational perspective, and
  3. Decide today that every shopping decision you make is your drop in the ocean – it’s real, it counts, and you cannot be swayed by what the rest of the world is doing. You are responsible for YOU.

Can you still have fun shopping??? Ohhhhh, yes! We live in a beautiful, vibrant, colorful world! I recently discovered fashion in the bedroom! ? My workout wardrobe gets me out of bed to work out in the mornings. I mix and match items I have had for 15 years with 5-year-old items and find new outfits all the time. International airports are my favorite runways where I find inspiration for new ideas for my wardrobe. And as a rehabilitated shopaholic, I can attest to the FUN and FREEDOM that faithful shopping brings. No overspending. No guilt trips. No hiding stuff. No major highs followed by desperate lows through feeding your shopping addiction. There is a wonderful way to look good, feel good and do it on a budget!

You are meant to be a bold light on a hill, friend, and what you wear sends a very loud message to the world – about who you are and what you stand for. So with that in mind, keep a lookout for ‘123 Style Me’ – LindaPaige’s 10 Steps To Style Success. We have been working hard on this online course that will help you to push the RESET button on your shopping habits that might be frustrating or limiting you. Let me help you to save time and money and learn how to use fashion to develop your own personal style. And why this style system – the best blueprint out there – will bring you fun, freedom, and confidence as you get up, dress up and be a bold light on a hill.

So just before you continue with your day, can I ask you to stop and ask yourself: “What does my personal style say about me? And how are my daily drops into the ocean impacting the lives of people I never thought about before?” This is not a guilt trip – this is a charge, a calling. There is a reason why you are reading this message today, the question is…what will you do in response?

Please join us at www.lindapaige.com in response to the calling on your life – you have influence, we need you!




Linda is a wife and mother, and Partner & Director of JPA Ltd, a global negotiation training firm headquartered in London. She is also Founder of LindaPaige, a fashion brand that empowers women to be a bold light on a hill in this world. Born and raised in South Africa, she currently lives in the UK with her husband and 2 children.

Linda started working at age 17 and spent most of her career in the corporate arena, often the youngest on the team enjoying powerful on the job training, learning from ambitious, accomplished executives what the marketplace wants.

Linda had the immense privilege of serving on former President Nelson Mandela’s PR team in 1998. As the final member of a team of 5, Linda and her colleagues organized the Vulindlela Water Supply Scheme in Kwa-Zulu Natal, South Africa, on Human Rights Day in March 1998. Awarded along with her team members for her performance in this role, she cites this experience as one of her distinct career highlights, referencing Nelson Mandela as her leadership standard in life, and continues her involvement today in fighting oppression and injustice.

After relocating to the UK in 2002, Linda won a national sales award in January 2006 from the Institute of Sales and Marketing Management (UK) (ISMM) for ‘Best New Sales Professional in Britain’. She is passionate about sales and loves working with people, a combination that opened up fantastic career opportunities for her across geographical and cultural boundaries, working on negotiation training projects with some of the worlds largest brands such as Adidas, Network Rail, EON, Mercer, Nestle, Pfizer, Nokia, and Vodafone. Her clients cite her training style as “…highly motivational, passionate and performance impacting”.

Linda is extremely dedicated to her own personal growth and attends regular leadership training in the USA which she cites as life-changing. On a personal note, she is an adrenaline junkie continuing her pursuit of the next thrill in adventure sports, she loves traveling the world exploring good food, good wine and when there are gaps, she is home socializing with her family and friends.

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