The Ruby’s Closet

The Ruby’s Closet
-Part 4-
by Linda Potgieter


I wonder where your heart lies when it comes to fashion and your sense of personal style. You might be someone who says, “This is me, take it or leave it!” You could be that woman who never spends money on herself, thinking yourself unworthy and spending money only on your family. Or you might be the one who overspends on herself, thinking “I work hard, I deserve it.”

All of the above are forms of…

The Ruby's Closet



I know. But friend, you are called to inspire, to love and to encourage, and you do this better when you position yourself well first thing in the morning. Think about it. You have more confidence, more eye contact and more of a smile when you look good. And I firmly believe that one of the best reasons to dress up is so that we can lift one another up. How often do you receive compliments from other women? It’s sadly lacking in our world today.

So, you and I are called to get up, dress up and lift up one another, and God uses all things to achieve His purpose – wardrobe is one of them.

So, in our 4th and final episode of exploring the 4 Style Profiles together, today we learn about the Ruby, and why this character is so drawn to dressing up. Nothing is perchance, everything has a purpose, and every single Ruby I know likes to dress up. That means how she dresses is connected to how God designed her.

Like my friend Taryn Leiker, a bold and beautiful Ruby who has overcome much in life. She thought her modeling aspirations at 17 were dead forever. She is every inch the model, but life happened and she learned some hard lessons. Fast forward to 32, Taryn today gives her time and talent to model for LindaPaige’s ‘Arise & Shine’ project, a fashion book, and App that gives 90% of all its profits to charity. But if you ask Taryn how many compliments she gets from other women, she will tell you precious little. As a good-looking wife, mother and business women, she gets those side swipe envious glances instead. And as strong a character as she is, it still hurts.

So, join me as we meet the Ruby, a bold and beautiful character who really could use a kind word from those around her.

If you have found the last 4 weeks of value, I invite you to complete your own Style Profile and start using fashion as a relationship builder.



Linda is a wife and mother, and Partner & Director of JPA Ltd, a global negotiation training firm headquartered in London. She is also Founder of LindaPaige, a fashion brand that empowers women to be a bold light on a hill in this world. Born and raised in South Africa, she currently lives in the UK with her husband and 2 children.

Linda started working at age 17 and spent most of her career in the corporate arena, often the youngest on the team enjoying powerful on the job training, learning from ambitious, accomplished executives what the marketplace wants.

Linda had the immense privilege of serving on former President Nelson Mandela’s PR team in 1998. As the final member of a team of 5, Linda and her colleagues organized the Vulindlela Water Supply Scheme in Kwa-Zulu Natal, South Africa, on Human Rights Day in March 1998. Awarded along with her team members for her performance in this role, she cites this experience as one of her distinct career highlights, referencing Nelson Mandela as her leadership standard in life, and continues her involvement today in fighting oppression and injustice.

After relocating to the UK in 2002, Linda won a national sales award in January 2006 from the Institute of Sales and Marketing Management (UK) (ISMM) for ‘Best New Sales Professional in Britain’. She is passionate about sales and loves working with people, a combination that opened up fantastic career opportunities for her across geographical and cultural boundaries, working on negotiation training projects with some of the worlds largest brands such as Adidas, Network Rail, EON, Mercer, Nestle, Pfizer, Nokia, and Vodafone. Her clients cite her training style as “…highly motivational, passionate and performance impacting”.

Linda is extremely dedicated to her own personal growth and attends regular leadership training in the USA which she cites as life changing. On a personal note, she is an adrenalin junkie continuing her pursuit of the next thrill in adventure sports, she loves traveling the world exploring good food, good wine and when there are gaps, she is home socialising with her family and friends.

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